About Me

Where strategy meets execution—and brands come to life.

I'm Hannah Sims, a seasoned brand marketing professional with over 13 years of experience leading integrated campaigns that drive consumer connection and business growth. From national brand launches and major festivals to ambassador programs and grassroots activations, I specialize in building full-funnel strategies that resonate across digital, retail, and real-world environments.

I've had the privilege of working with standout brands like G.O.A.T. Fuel, Keurig Dr Pepper, Bai, SkinnyPop, and Paqui—leading cross-functional efforts in field marketing, affiliate growth, and consumer engagement. Whether it’s driving velocity in retail, managing large-scale activations, or building influencer ecosystems, my focus is always on delivering meaningful impact through thoughtful, data-informed execution.

I approach every project with a mix of creativity, curiosity, and operational rigor. To me, great marketing isn't just seen—it’s experienced. It builds trust, tells a story, and leaves a lasting impression.

Outside of work, you’ll find me on a trail, near the water, exploring new places, or recharging with my family. I'm driven by purpose, inspired by people, and passionate about leaving every brand—and every moment—better than I found it.