About Me

Where strategy becomes story—and story becomes memory.

Hi, I’m Hannah Sims — a brand marketing professional with 13+ years of experience transforming ideas into experiences that stick. From national campaigns and high-energy festivals to grassroots activations and ambassador programs, I specialize in creating brand moments that connect, engage, and last.

I’ve led meaningful work with brands like G.O.A.T. Fuel, Keurig Dr Pepper, Bai, SkinnyPop, and Paqui—executing consumer engagement strategies, scaling affiliate and field marketing, and bringing vision to life across multiple channels.

My approach blends strategy with soul. I believe the most effective marketing isn’t loud—it’s felt. It’s the kind of work that stays with someone long after the moment has passed.

When I’m not building brands, you’ll find me out on a trail, near the water, discovering new restaurants, or grounding with my family. I’m driven by creativity, curiosity, and the desire to leave every project more human, more thoughtful, and more unforgettable than how it began.